Email Marketing: MailChimp for Small Businesses

Email Marketing: MailChimp for Small Businesses

MC vs CC, switch, campaigns, create/ install signup forms | taught by Danielle Glick

Course description

​Why and how SMBs should use MailChimp
Danielle Glick
Danielle Glick
Our Founder & Chief Trainer

Seven years of testing social media marketing, creating ads, writing email newsletters, and analyzing sales has taught Danielle the marketing techniques that work to increase sales for any small business, particularly those selling reservations, tickets, products, or collecting new customer requests online. Working with both first-time small business owners and experienced franchisees with multiple locations all over the U.S. has exposed Danielle to the wide variety of marketing challenges that small business owners face. Danielle now shares her proven marketing strategies with those who are ready to learn how to replicate others' success for themselves.

Course Curriculum

MailChimp vs. Constant Contact
00:46
Which Email Platform is Best?
Video Testimonial
Your Thoughts
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How to Create & Optimize a MailChimp Account
49:37
Summary
Video Instructions
1. Create Your MailChimp Account
2. Create a List
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How to Switch from Constant Contact to MailChimp
Summary
1. Download Constant Contact Reports
2. Export Your Constant Contact Lists
3. Clean Your Constant Contact List
4. Import Your Constant Contact Lists
5. Recreate Your Signup Forms
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How to Create a Signup Form
Summary
Quick Instructions
Detailed Instructions
Translate It
Design It
Build It
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How to Install a Signup Form
Summary
Quick Instructions
Add a Signup Form to Your Facebook Page
Add a Signup Link in Any Text or Post
Results Analysis
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How to Create a MailChimp Campaign
60:46
Summary
Video Instructions
Quick Instructions
1. Setup the Email
2. Write the Email Content
3. Preview, Test, & Send
Fix Bounced Email Address Typos
Video – Fix Bounced Email Address Typos
Results Analysis
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Quiz
Course Comprehension Quiz
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