Email Marketing: Strategies for Small Businesses

Email Marketing: Strategies for Small Businesses

Subject lines, signup sheet, repeat customers | taught by Danielle Glick

Course description

This Course pulls together research from multiple industry sources and Danielle’s personal experience to create one master list of email subject line key words that get people to open marketing emails.

Danielle Glick
Danielle Glick
Our Founder & Chief Trainer

Seven years of testing social media marketing, creating ads, writing email newsletters, and analyzing sales has taught Danielle the marketing techniques that work to increase sales for any small business, particularly those selling reservations, tickets, products, or collecting new customer requests online. Working with both first-time small business owners and experienced franchisees with multiple locations all over the U.S. has exposed Danielle to the wide variety of marketing challenges that small business owners face. Danielle now shares her proven marketing strategies with those who are ready to learn how to replicate others' success for themselves.

Course Curriculum

Subject Lines That Increase Open Rates
38:54
Summary
Video Instructions (Boot Camp)
Strategies for Writing Subject Lines
Keywords that Get Ignored
Keywords to Include
Actual Examples
Best Birthday Subject Lines
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A Proper Email Newsletter Signup Sheet
Summary
​Customize Your Signup Template
Ways to Increase Signups
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How to Email Customers with a Common Interest
62:25
Summary
Video Instructions – Workshop
Quick Instructions
Make a List of the Customers
​Import Your List Into a New Tag
Design a Special Email Template
Choose Your Images
​Write the Subject Line
​Write the Email
Results Analysis
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