Foundational Marketing Strategies

Foundational Marketing Strategies

Budget, targeting, ad opportunities | taught by Danielle Glick

Course description

Learn how to effectively budget marketing, determine your target audience, and evaluate ad pitches
Danielle Glick
Danielle Glick
Our Founder & Chief Trainer

Seven years of testing social media marketing, creating ads, writing email newsletters, and analyzing sales has taught Danielle the marketing techniques that work to increase sales for any small business, particularly those selling reservations, tickets, products, or collecting new customer requests online. Working with both first-time small business owners and experienced franchisees with multiple locations all over the U.S. has exposed Danielle to the wide variety of marketing challenges that small business owners face. Danielle now shares her proven marketing strategies with those who are ready to learn how to replicate others' success for themselves.

Course Curriculum

Course Overview
98:51
Course Workshop – Summary
Course Workshop – Video
Course AMA – Summary
Course AMA – Video
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Allocation of an Effective Marketing Budget
Summary
Primary Marketing Expenses
Secondary Marketing Expenses
​Many Other Tertiary Ideas
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How to Decide Who to Target with Your Marketing
11:32
Summary
​Quick Instructions
​Detailed Instructions
1. Your Primary Target Audience
2. 100% Reach
3. Expanding to Secondary Audiences
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How to Evaluate New Marketing Opportunities
06:47
Summary
How might this idea benefit my business?
Will your idea truly influence people's decision to buy?
​How much extra time and money will a new idea require?
Calculate & Evaluate
How to Get Salespeople to Stop Contacting You
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Reviews (2)

Already have my "stop doing" to do list!

by Stephanie Rhodes
Nice overview! Makes so much sense! Have renewed excitement!

Cut to the chase

by Tom Swirsky
Great explanation of who to target and how to spend $

Already have my "stop doing" to do list!

by Stephanie Rhodes
Nice overview! Makes so much sense! Have renewed excitement!

Cut to the chase

by Tom Swirsky
Great explanation of who to target and how to spend $