Hiring a Trainee (Paint & Sip)

Hiring a Trainee

Should you hire someone to do your marketing? If so, how? | taught by Danielle Glick

The Problem 

Most small business owners know they need marketing to keep their business growing, but some discover they do not have the time or desire to learn how to do effective marketing, and then keep doing it for forever and ever.

Not having enough time is the number one reason why people give up on improving their marketing and taking our training. This problem is followed by not knowing how to find the right person to do it for you. This free course provides practical solutions to these common problems.


  • Why you don't need to hire someone with marketing experience.
  • Why having your own marketing employee is better than hiring an outside consultant.
  • How a marketing hire results in a net profit, not an expense.
  • When you should hire help in marketing versus other aspects of your business.
  • Why marketing budgets should be increased when money gets tight.

The first page of this course answers those questions. The rest of this course provides the full hiring process and templates we have used and improved over several years of hiring the right type of person to learn and do marketing for a small business. With this course, you should be able to find an affordable staff member to take our training and keep doing effective marketing for you, so you can focus on improving other things. Simply click the "Enroll" button to get started.

Bonus: This course doubles as a great free trial to experience the format and level of thoroughness our training courses typically provide.

Danielle Glick
Danielle Glick
Our Founder & Chief Trainer

Eight years of testing social media marketing, creating ads, writing email newsletters, and analyzing sales has taught Danielle the marketing techniques that work to increase sales for any small business selling experiences, such as tourism activities, classes, and events. Working with both first-time small business owners and experienced franchisees with multiple locations all over the U.S. has exposed Danielle to the wide variety of marketing challenges that small business owners face. Danielle now shares her proven marketing strategies with those who are ready to learn how to replicate others' success for themselves.

Course Curriculum

Hiring the Right Marketing Person
Video Instructions – Workshop
Should You Hire Someone?
1. Job Posting
2. Review Applicants
3. Writing Skills Tests
4. Interviewing
Initial Training
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