How to Measure Marketing Results – Master Class (Paint & Sip)

Master Class to Measure Your Marketing Results (Paint & Sip)

Benchmark, Google Analytics, predict, Fb Pixel stats, low results | taught by Danielle Glick

Interested in this course? Email us at Support@WiseTrainingOwl.com

Course description

This Course will help you understand how to analyze and judge the success of your Facebook Posts or almost any marketing effort.

Danielle Glick
Danielle Glick
Our Founder & Chief Trainer

Eight years of testing social media marketing, creating ads, writing email newsletters, and analyzing sales has taught Danielle the marketing techniques that work to increase sales for any small business selling experiences, such as tourism activities, classes, and events. Working with both first-time small business owners and experienced franchisees with multiple locations all over the U.S. has exposed Danielle to the wide variety of marketing challenges that small business owners face. Danielle now shares her proven marketing strategies with those who are ready to learn how to replicate others' success for themselves.

Course Curriculum

Course Overview
86:40
Course Workshop – Summary
Course Workshop – Video
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How to Benchmark Your Success
Summary
​Detailed Instructions
1. Determine Your Moving Average
2. Adjust for Annual Seasonal Trends
3. Determine Your Monthly Sales Trends
4. Adjust for How Long It's Been Since You Opened
5. Adjust for How Long It's Been Since a Competitor Opened Nearby
6. Compare to Our Members' Results
Caution Against Direct Comparisons to Other Businesses
How Stats Can Be Misleading
​Quick Instructions
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How to Predict Sales Based on the Size of a Target Market
16:34
Summary
Detailed Instructions
Results Analysis
Quick Instructions
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How to Calculate Profits from Your Facebook Posts (Pixel Method)
Summary
​Detailed Instructions
Untrackable Results
​Steps to Measure Direct Results
Typical ​Results
Share Your Results
Quick Instructions
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How to Calculate Profits from Your Facebook Posts (Manual Method)
Summary
Detailed Instructions
Indirect Results
Steps to Measure ​Direct Results
​Quick Instructions
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How to Measure MailChimp Results
Summary
Detailed Instructions
Results Analysis
Quick Instructions
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How to Do a Monthly Marketing Report
189:02
Summary
Video Instructions - Workshop
Detailed Instructions
How to Add Notes in Google Analytics – Video
Quick Instructions
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How to Do a Google Analytics In-Depth Analysis
56:09
Summary
Video Instructions – Workshop
Recommended Reporting Periods
Detailed Instructions
Google Analytics Terminology
Topics to Investigate
SEO Keywords Explained – Myths & Facts
Video Instructions – Quarterly Report Meeting
Results Analysis
Quick Instructions
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Potential Reasons for Below Average Results
Summary
​Detailed Instructions
Your Post or Ads Weren't Running Properly
Overlapping Posts & Unexpected Major Events
Temporary Viral Increase
Poor Event Timing
Poor Product or Theme Choice
You Promoted Private Parties
You Recently Switched to the Once-a-Week Posting Strategy
New Competition in Your Area
Subpar Customer Experience
Declining Popularity
Your Audience No Longer Physically Exists
Economic Changes
Idiopathy, Bad Luck, Bad Karma
​Quick Instructions
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Interested in this course? Email us at Support@WiseTrainingOwl.com