Other Strategies (Paint & Sip)

Other Strategies (Paint & Sip)

Email sig, VM, gift cards, PWAT Bucks, SEO, Google 360, misc. | taught by Danielle Glick

Interested in this course? Email us at Support@WiseTrainingOwl.com

Course description

Voicemail, email signature, ice, oil industry, gift cards, SEO
Danielle Glick
Danielle Glick
Our Founder & Chief Trainer

Eight years of testing social media marketing, creating ads, writing email newsletters, and analyzing sales has taught Danielle the marketing techniques that work to increase sales for any small business selling experiences, such as tourism activities, classes, and events. Working with both first-time small business owners and experienced franchisees with multiple locations all over the U.S. has exposed Danielle to the wide variety of marketing challenges that small business owners face. Danielle now shares her proven marketing strategies with those who are ready to learn how to replicate others' success for themselves.

Course Curriculum

Ideas from Workshops
48:05
Ideas from 2017 PWAT Conference – Summary
Ideas from 2017 PWAT Conference – Video
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Dealing with Your Own Franchise Competition
76:47
Summary
Video Instructions – Workshop
Challenges
Ad Targeting Technical Issues
Solutions
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Marketing to College Students, Staff, & Alumni
94:43
Summary
Video Instructions – Workshop
Strategic Considerations
Groups & Events to Consider
Advertising Ideas
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Marketing to Rural Customers
86:26
Summary
Video Instructions – Workshop
Definition of "Rural"
Driving Distances
Preferred Class Times
Income & Payment Methods
Art Style Preferences
Small Town Marketing Ideas
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Maximizing Sales in Small Rooms
97:55
Summary
Video Instructions – Workshop
Benefits of Private Parties in Public Classes
How to Get Everyone in One Room
Calendar Policies
Private Party Minimum Size Policy
Policy for Cancelling Large Groups
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Ideas for Fun Games
69:52
Summary
Video Instructions – Workshop
Most Popular Games
Team Building Games
How to Run a Trivia Class
Trivia Questions
Games that Create Interest in Your Art
Results
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Bathroom Marketing
57:20
Summary
Video Instructions – Workshop
Annual Topic Schedule (Signs to Print)
Pause Points
Signage Ideas
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"Gallery Wall" Promo Sign
Summary
Print Options
Design Options
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Class Packs & Subscriptions
80:40
Class Packs & Subscriptions Workshop – Summary
Class Packs & Subscriptions Workshop – Video
Business Benefits of Class Packs
Class Pack Marketing Strategies
Detailed Instructions
How a Subscription Could Work
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Discount Cards ("PWAT Bucks")
Summary
Quick Instructions
Customize & Print the Cards
Ideas to Use the Cards
Results Analysis
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Costco Gift Card Promo
The Deal
Analysis
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Effects of the Oil Industry’s Decline on PWATs
Summary
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Ideas from PWAT Copycats in Other Countries
Summary
​Melbourne, Australia
​Queenstown, New Zealand
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Interested in this course? Email us at Support@WiseTrainingOwl.com