Public Relations: Responding to Reviews & Comments

Reviews & Comments: Strategies for Responding

Strategies, negative review, secret shopper, increase reviews | taught by Danielle Glick

Course description

Negative feedback is often a blessing in disguise! There’s no need to fear it after you take this Course. These strategies will help you maintain a positive reputation for your business and show you have outstanding customer service. Our response formulas and templates for replying to negative reviews have been proven to turn negative reviewers into happy, returning customer, advocates for your business, or your best secret shoppers who can help you improve your customer experience for everyone.

Danielle Glick
Danielle Glick
Our Founder & Chief Trainer

Seven years of testing social media marketing, creating ads, writing email newsletters, and analyzing sales has taught Danielle the marketing techniques that work to increase sales for any small business, particularly those selling reservations, tickets, products, or collecting new customer requests online. Working with both first-time small business owners and experienced franchisees with multiple locations all over the U.S. has exposed Danielle to the wide variety of marketing challenges that small business owners face. Danielle now shares her proven marketing strategies with those who are ready to learn how to replicate others' success for themselves.

Course Curriculum

Strategy for Responding to Social Media Comments & Positive Reviews
Summary
​Overall Response Strategy
​Decide Your Writing Point of View
​Create Canned Responses
How to Increase Sales by Responding to Social Media
How to Increase Sales by Responding to Positive Reviews
Comments About Competitors & Other Businesses
Hide Content
How to Respond to Negative Reviews
Summary
​​Quick Instructions
Strategy
Do’s & Don'ts
Formula for Your First Reply
​3 Possible Outcomes After Your First Reply
Results Analysis
Hide Content
How to Turn a Negative Reviewer Into Your Best Secret Shopper
Summary
​​Quick Instructions
Detailed Instructions
​Results Analysis
Hide Content
How to Persuade Customers to Write 5-Star Reviews
Summary
Quick Instructions
Detailed Instructions
How to Create a Canned Email Template in Gmail
Results Analysis
Hide Content