Email Marketing: Strategies for Small Businesses – Online Course

Course description

This Course pulls together research from multiple industry sources and Danielle’s personal experience to create one master list of email subject line key words that get people to open marketing emails.

Course Curriculum

Fundamental Strategies for Email Marketing
Why Every Business NEEDS Email Marketing
How Often to Send Emails
Best Days & Times to Send Emails
How Much to Write
​What to Include & In What Sequence
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Subject Lines That Increase Open Rates
38:54
Summary
Video Instructions (Boot Camp)
Strategies for Writing Subject Lines
Keywords that Get Ignored
Keywords to Include
Actual Examples
Best Birthday Subject Lines
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A Proper Email Newsletter Signup Sheet
Summary
​Customize Your Signup Template
Ways to Increase Signups
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How to Email Customers with a Common Interest
62:25
Summary
Video Instructions – Workshop
Make a List of the Customers
​Import Your List Into a New Tag
Design a Special Email Template
Choose Your Images
​Write the Subject Line
​Write the Email
Results Analysis
Quick Instructions
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Autoreply Email Strategy
Summary
When to Use Autoreply Emails
Detailed Instructions
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Danielle Glick
Danielle Glick
Our Founder & Chief Trainer

Eight years of testing social media marketing, creating ads, writing email newsletters, and analyzing sales has taught Danielle the marketing techniques that work to increase sales for any small business— especially those who sell experiences. Working with both first-time small business owners and experienced franchisees with multiple locations all over the U.S. has exposed Danielle to the wide variety of marketing challenges small business owners face. Danielle now shares her proven marketing strategies with those who are ready to learn how to replicate others' success for themselves.

Facebook Certified Digital Marketing Associate

Danielle was one of the first people in the world to become a Facebook Certified Digital Marketing Associate. With this certification, you can trust Danielle understands how Facebook works and has incorporated their most profitable features into our training, so you won't need to take the Facebook Blueprint courses, too.