Facebook Ads: Master Class (Paint & Sip) – Online Course

Course description

A lot of businesses say they’ve tried Facebook Ads, but it didn’t work for them. This is like saying you bought stocks on the market, but you didn’t make any money. Meanwhile, millions of people are getting rich off the stock market and Facebook Ads every day!

How is that possible? It’s the difference between dabbling on your own versus using proven strategies. If you want to make money in either place, you just need to learn which options to pick from someone who already knows.

We'll give you step-by-step instructions on how to create Facebook Ads that convert for small businesses., but it'd be best you find someone else to help you with the stock market!

Course Curriculum

Create Facebook Ad Audiences
Video Instructions – Workshop
Strategy: 2 Core Audience Types
How Large Should Your Audience Be?
Steps to Save a New Audience
Existing Customer Audience Settings
Video Instructions – Create an "Engaged" Audience
Video Instructions – Create a "Visitors" Audience
Potential New Customer Audience Settings
Video Instructions – Create a "New" Customers Audience
Population Density Differences – Workshop
Derivative Audience Settings
Video Instructions – Derivative Audiences Workshop
Check for Audience Overlap
How Separate Ad Audiences Can Overlap – Video
Steps To Use a Saved Audience to Create an Ad
Knowing When to Tweak or Swap Audiences
Knowing When to Tweak or Swap Audiences – Workshop
​Quick Instructions
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Target an Email List as an Ad Audience
1. Optimize Your List
2. Import Your List as a Facebook Custom Audience
3. Refine Your Audience
Quick Instructions
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Create Facebook Post Ads
​Video Instructions — Initial Ad Setup
Structure of Facebook Ads
1. CAMPAIGN Settings
2. AD SET Settings
3. AD Settings
4. Duplicate 2nd Ad Set
Video Instructions — Create a Post Ad from Start to Finish
Duplicate a Campaign for Each New Post
Special Treatment for Fake News & Political Ads
​Results Analysis
Quick Instructions
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Monitor Your Ad Frequency
Video Instructions – Workshop
Video Instructions – Check for Past Overdelivery
Detailed Instructions
Results Analysis
Quick Instructions
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Decoding the Facebook Ads Algorithm
What We Know
Data Facebook Collects
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Course Comprehension Quiz
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Danielle Glick
Danielle Glick
Our Founder & Chief Trainer

Eight years of testing social media marketing, creating ads, writing email newsletters, and analyzing sales has taught Danielle the marketing techniques that work to increase sales for any small business— especially those who sell experiences. Working with both first-time small business owners and experienced franchisees with multiple locations all over the U.S. has exposed Danielle to the wide variety of marketing challenges small business owners face. Danielle now shares her proven marketing strategies with those who are ready to learn how to replicate others' success for themselves.

Facebook Certified Digital Marketing Associate

Danielle was one of the first people in the world to become a Facebook Certified Digital Marketing Associate. With this certification, you can trust Danielle understands how Facebook works and has incorporated their most profitable features into our training, so you won't need to take the Facebook Blueprint courses, too.