How to Measure Marketing Results – Master Class (Paint & Sip) – Online Course

Course description

This Course will help you understand how to analyze and judge the success of your Facebook Posts or almost any marketing effort.

This course is only available with our Full-Site Monthly Subscription. Please see our Home page for details.

Course Curriculum

Course Overview
86:40
Course Workshop – Summary
Course Workshop – Video
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How to Benchmark Your Success
Summary
​Detailed Instructions
1. Determine Your Moving Average
2. Adjust for Annual Seasonal Trends
3. Determine Your Monthly Sales Trends
4. Adjust for How Long It's Been Since You Opened
5. Adjust for How Long It's Been Since a Competitor Opened Nearby
6. Compare to Our Members' Results
Caution Against Direct Comparisons to Other Businesses
ROI vs Net Profit
How Stats Can Be Misleading
​Quick Instructions
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How to Predict Sales Based on the Size of a Target Market
16:34
Summary
Detailed Instructions
Results Analysis
Quick Instructions
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How to Calculate Profits from Your Facebook Posts (Pixel Method)
Summary
​Detailed Instructions
Untrackable Results
​Steps to Measure Direct Results
Typical ​Results
Share Your Results
Quick Instructions
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How to Calculate Profits from Your Facebook Posts (Manual Method)
Summary
Detailed Instructions
Indirect Results
Steps to Measure ​Direct Results
​Quick Instructions
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How to Measure MailChimp Results
26:09
Summary
Video Instructions – Workshop
Detailed Instructions
Results Analysis
Quick Instructions
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How to Do a Monthly Marketing Report
189:02
Summary
Video Instructions - Workshop
Detailed Instructions
How to Add Notes in Google Analytics – Video
Quick Instructions
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How to Do a Google Analytics In-Depth Analysis
56:09
Summary
Video Instructions – Workshop
Recommended Reporting Periods
Detailed Instructions
Google Analytics Terminology
Topics to Investigate
SEO Keywords Explained – Myths & Facts
Video Instructions – Quarterly Report Meeting
Results Analysis
Quick Instructions
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Potential Reasons for Below Average Results
Summary
​Detailed Instructions
Your Post or Ads Weren't Running Properly
Overlapping Posts & Unexpected Major Events
Temporary Viral Increase
Poor Event Timing
Poor Product or Theme Choice
You Promoted Private Parties
You Recently Changed Strategies
New Competition in Your Area
Subpar Customer Experience
Declining Popularity
Your Audience No Longer Physically Exists
Economic Changes
Idiopathy, Bad Luck, Bad Karma
​Quick Instructions
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This course is only available with our Full-Site Monthly Subscription. Please see our Home page for details.

Danielle Glick
Danielle Glick
Our Founder & Chief Trainer

Eight years of testing social media marketing, creating ads, writing email newsletters, and analyzing sales has taught Danielle the marketing techniques that work to increase sales for any small business— especially those who sell experiences. Working with both first-time small business owners and experienced franchisees with multiple locations all over the U.S. has exposed Danielle to the wide variety of marketing challenges small business owners face. Danielle now shares her proven marketing strategies with those who are ready to learn how to replicate others' success for themselves.

Facebook Certified Digital Marketing Associate

Danielle was one of the first people in the world to become a Facebook Certified Digital Marketing Associate. With this certification, you can trust Danielle understands how Facebook works and has incorporated their most profitable features into our training, so you won't need to take the Facebook Blueprint courses, too.

This course is only available with our Full-Site Monthly Subscription. Please see our Home page for details.