Creating Videos for Social Media – Master Class

Facebook: Video Strategies (Paint & Sip)

Video Posts, Live video, In-Stream Ads, cover photo video | taught by Danielle Glick

Interested in this course? Email us at

Course description

Production tips and scripts to create Live videos, regular videos, and video ads that sell
Danielle Glick
Danielle Glick
Our Founder & Chief Trainer

Eight years of testing social media marketing, creating ads, writing email newsletters, and analyzing sales has taught Danielle the marketing techniques that work to increase sales for any small business selling experiences, such as tourism activities, classes, and events. Working with both first-time small business owners and experienced franchisees with multiple locations all over the U.S. has exposed Danielle to the wide variety of marketing challenges that small business owners face. Danielle now shares her proven marketing strategies with those who are ready to learn how to replicate others' success for themselves.

Course Curriculum

How to Film Social Media Videos That Sell
Video Instructions – Summary
Video Instructions - Workshop (December 2016)
Facebook's Best Practices
Detailed Instructions
Quick Instructions
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How to Optimize Videos for Social Media
1. Import Your Video Recording
2. Trim & Crop Your Video
3. Edit Your Logo
4. Select Your "Sound ON" Color
5. Edit the On-Screen Text
6. Optimize the Video’s Lighting & Color
7. Export/ Save Your Video
Schedule a Facebook Video Post Ad
Results Analysis
Quick Instructions
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How to Host a Successful Live Video
What is Live Video?
​Why Should You Use Live Video?
How Long Should You Stay Live?
Promote Your Live Video in Advance
​Practice First on Your Personal Profile
​Talking Points for Practice Video
Detailed Instructions
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Facebook In-Stream Video Ads
Commercial Breaks in Videos
Test Results Analysis
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Facebook Page Cover Photo Videos
Should You Create a Facebook Cover VIDEO?
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Interested in this course? Email us at