Frequently Asked Questions (FAQ)
The people who get the best results from online courses are usually the ones who ask the most questions. We love when people try to stump us!
We only want you to buy from us if you’re confident our online courses would increase your profits. To help you decide, we’ve compiled the most common questions people ask us before they subscribe.
- How can I tell if your courses will work for my business?
- What if I have no marketing or social media experience?
- How does your training compare to Facebook Blueprint courses, marketing books, YouTube videos, etc.?
- How much time will it take?
- What if I end up not having enough time?
- Is Q&A support included?
- Do I have to subscribe for a minimum number of months?
- How does a subscription more than pay for itself?
1. How can I tell if your courses will work for my business?
Our success is dependent on your success, so we’ll show you how to create your Facebook Page and Ads to generate and measure your sales. Then you'll be able to see exactly how much you’re earning from our strategies.
We have tested our strategies on multiple small businesses and independently owned franchises in multiple locations across the United States over several years. We compared the results data to determine which strategies consistently performed well for every small business. Of course we could never test every kind of business, but the businesses we tested had these factors in common:
- Their website can process online sales, reservations, appointments, or new customer requests.
- They have a set amount of physical space that needs to be filled with customers on a recurring basis, such as: tours, classes (ex. fitness, dance, art, music, cooking, education), restaurant tables, movie theaters, and performance/ concert venues.
- They're small businesses or independently owned franchises, including scenarios where one person owns multiple locations or multiple owners advertise in the same city but can't overlap their target areas.
- Primary target customers match Facebook’s primary demographic of males and females, age 25-55, living in a country where most people use Facebook every day.
- Price point of $25 or more per sale.
If your business doesn’t fit this description, our training might still work for you; we just haven’t tested it with other types of businesses yet.
2. What if I have no marketing or social media experience?
If you can follow written and video instructions, then you can learn how to do your own effective marketing. Most of our members said they did not consider themselves to be “good with social media” or “tech-savvy”, but they are doing a great job now. We have even trained people who had never used Facebook, not even for personal use! However, it helps to have an understanding of basic computer functions, such as: how to save and open files from your hard drive, and how to copy and paste text.
3. How does your training compare to Facebook Blueprint courses, marketing books, YouTube videos, etc.?
We were one of the first businesses to take Facebook’s free training before they officially launched it to the public. Our Facebook trainer realized we already knew more than their training scripts were designed to cover, so he scrapped their script and just answered our questions about how Facebook algorithms and data sourcing works. This personalized training program evolved into the "Facebook Blueprint" courses, which is still written primarily for beginners. It gives people an explanation of what Facebook’s tools can do, but it can’t provide strategies or recommend settings because their training has to cater to all kinds of businesses all over the world. This is why small businesses come to us.
In 2019, our Founder and Chief Trainer, Danielle Glick, was one of the first people in the world to become a Facebook Certified Digital Marketing Associate as part of Facebook's pilot program. People who pass this exam can identify the different platforms that make up Facebook's family of products (including Instagram), establish a business presence on them, understand advertising fundamentals, communicate the value proposition of ad features, and read reporting analytics. Danielle has incorporated their most profitable features into our training, so you don't have to take the Facebook Blueprint courses, too.
4. How much time will it take?
The busier you are, the more you NEED to be doing effective marketing because you don’t have time to waste on things that don’t work! That’s why we’ve put our proven strategies into step-by-step instructions and created Learning Modules that fast-track you to complete our most profitable courses first.
The time it takes to complete online courses depends on your learning speed and how many hours you’re able to invest each week. Those who invest full-time hours (8 per day) usually complete our Learning Modules in 7–10 days. Ambitious small business owners and managers taking our training part-time have completed the Learning Modules in around 30 days. Really busy business owners tend to take around 2–3 months. When you subscribe, you’ll get instant access to all of our current and future courses, so you can learn at your own pace.
At first, you’ll spend time both learning and doing the things you’re learning. After you’ve completed our Learning Modules, then you’ll be able to reduce your learning time and focus on doing what you’ve already learned. The total ongoing time it should take to implement our Learning Module’s monthly strategies, attend our live sessions, and spend 1 hour per week learning new things is just 24 hours per month. That’s a small time investment considering you’ll be learning strategies that could generate thousands of dollars in sales every month!
5. What if I end up not having enough time?
If you’re thinking you might not have enough time but you definitely want to increase your sales, then we recommend appointing someone else to take some or all of our courses and do the work for you. This is a common situation, so our training explains where and how to find the right person to do it for you.
Your subscription’s login can also be shared or transferred to coworkers at no extra cost. For example, you could at any time assign someone else to complete our email marketing Learning Module while you keep working on the Facebook module. This way you can get more done faster, without doubling your subscription costs. Plus, it’s more realistic to keep doing Facebook and email marketing indefinitely when the business owner isn’t trying to do it all themselves.
6. Is Q&A support included?
Q&A support from a real, knowledgable human is included if your question is about our training or a topic that may benefit other members. Requests for advice or support for issues pertaining only to your individual business are not included.
7. Do I have to subscribe for a minimum number of months?
Nope! We don't need contracts to force anyone to stay. You may cancel at any time, as described in our Subscription Terms of Service. Most people find our training so valuable, they've been members for years!
8. How does a subscription more than pay for itself?
It's easy math: the small businesses who use our Facebook Post Ad strategies can see their Ads are generating multiple times the cost of our subscription every month. It’s a fantastic return on investment!
If our training didn’t truly work, then we’d be out of business by now. But our parent company has been in business since June 2010, and Wise Training Owl has been growing since it launched in November 2014. We're confident our training will work for your business, too!
If your subscription is not more than paying for itself after you implement the training outlined in our “Start Here” course, then all you have to do is contact our Support team. We will give you a free, one-on-one consulting session to evaluate your implementation and get you on track towards positive profit margins. We usually find our strategy wasn’t being implemented 100%, and that makes all the difference. We’ll help you get there, though!
If your question wasn’t answered, please contact us to ask. We usually answer in less than 24 hours.
If Wise Training Owl sounds like a good fit for you, start increasing your sales today with our Full-Site Monthly Subscription.